Standing Out in a Saturated Market
Providing Value-Add Craft Beer Labels
The craft beer market segment has grown steadily in recent years and doesn’t seem to be slowing down, making it a prime area of interest for label converters looking to diversify their portfolio. Data from the Brewers Association shows that specialty beer sales in the United States are on the rise, increasing an impressive 6.2% last year alone.
On the flip side, national brand beer sales remained constant, proving consumer beverage preferences are shifting to something more experiential, consisting of exotic flavour profiles, fun packaging, and an overall «cool» vibe. With over 12.3% market share, there are plenty of indicators this specialty movement is more than a fad.
Mark Andy, USA-63005 Chesterfield, MO, www.markandy.com, At Labelexpo: Hall 4, Booth C45